Characters & Storytelling – How we can communicate better with visual stories

The 75-minute workshop gives an entertaining insight into the world of visual science communication. Characters attract our interest not only on a cognitive but rather on an emotional level. They are thus a perfect tool to reach out for new or get in contact with otherwise hard-to-reach audiences. In short interactive exercises we answer the following questions: How can we use the emotional appeal of images for our communication? How can we personalise things and processes through figures and thus make them more comprehensible? And how can we use them to tell (fun) short stories visually?